Former President Miramax, Artisan Entertainment Founder and Oscar Producer Bill Braddock recently launched a new microtrip media platform, Gammatime. The core team of the platform included Slava Mudh, a former senior Google player, as Chief Executive Officer, and Quibi, Senior General Alex Montalvo, as Chief Content Officer.
In the first round of financing, three founders raised $14 million from leading investors, vgames and Pitango, with investors including Alexis O’hanian, co-founder of Reddit, Chris Kinner and Kim Kardashian, producers of the famous American reality show ” Walking with Kardashian Sisters ” , and Traverse Ventures. Gammatime has been online this month with equipment in iOS and Andre, and has launched over 20 Hollywood standard screen original dramas covering the types of paranoid, romantic and real cases. The platform uses a free value-added model, with users having free access to some of its content before paying for it. The micro-shorts of the strong Asian market are becoming a new form of content, with an 800 per cent increase in global revenue in 2024 and the United States lead-user consumption. China’s micro-shortshow market revenues now outpaced traditional video booths, reaching $7 billion in 2024. To date, North America has not experienced the availability of quality media services to take over this potential market. Gammatime uses a strategy of predictive AI and rigorous testing of the content of the mechanism and employs Vault AI founder David Steve as the core strategic adviser. The data-driven model aims to ensure that the creative concept of input production has the market potential to maximize creative resources and minimize waste on development.
“Although the early micro-shorts application proved the viability of the narrative model, it is far from realizing its real potential.” Gammatime founder and CEO Bill Block said, “We are a demand-driven, technology-driven content platform that will find the best stories for the next generation of billions of consumers to meet their vision needs. Together with the interest of the audience, our talent pool and the team of mobile experts in Slava, we are fully prepared to lead the track.” Slava Mudh added: “We apply best practices in the field of narrative to top-level user participation. Each piece is optimized in a full prenatal delivery — not as a substitute for creativity, but as a way to enhance the value of creativity by accurately matching the needs of the audience.” According to Pitango’s general partner, Gard Hurday, “the global rise of micro-short dramas is one of the most exciting media changes of the media age. Bill, Slava and Alex are bound to lead this area through a perfect combination of narrative work and mobile original innovation. “It is our honour to work with Slava again after many years.” His profound experience of mobile growth, combined with the Hollywood leadership and creativity of Bill and Alex, represents a natural evolution in the field of entertainment content. We look forward to this team, which is very good at getting out of the Red Sea market — a team that, despite intense competition, will eventually be more efficient and more intelligent.”
Anthony Sooktane, a former author of Crime Scene Investigation, said: “Working with Gammatime is the dream of every writer. The team gave creators the freedom of unimpeded creative environment, a culture of trust and continuous production without compromise. Here, interventions give way to innovation, where creativity flourishes at every step. Not only is it a new chapter in the cinema narrative, but it’s a way to recreate the audience’s consumption story. The cinema doesn’t need a chair screen, it’s in between hands.” Alex Montalvo revealed: “There are many types and user groups to develop. We will work with the top Hollywood talent and new powers to become the future entertainment pole on your mobile phone. “Gammatime’s first 22 plays consist of The Temptress & Lust Cop, originally created by Souk, The Player & The Vengeance Affair, two works based on Richard Ramirez and Karen Ryle’s real crimes, and The Wife Remover, The Poppet Mistress, replaying the online hotspot.
